• In 2021, our founder, Ema, found herself juggling the demands of modern life - balancing work, personal commitments, and the pursuit of a sustainable lifestyle. Frustrated by the lack of options that combined practicality, elegance, and eco-conscious materials, Ema decided to take matters into her own hands. She envisioned a tote that could seamlessly transition from the boardroom to a lunch date, all while making a positive impact on the planet.
    From this vision, LOX was born.
    At LOX, we believe in the beauty of simplicity and the power of thoughtful design. Our designs are centred around making your everyday effortless. Inspiring self confidence, whilst prioritising personal style and health along the way.
    We know that your day demands an arsenal of essentials - from your laptop and makeup to your lunch and water bottle. Our totes are meticulously designed to carry it all, featuring a sleek main compartment and a signature insulated section to keep your meals fresh, and your essentials spill-free.
    We named our brand LOX as a nod to the innovative insulated compartment that "locks" in the hot or cold. But our commitment goes beyond functionality. We are passionate about sustainability and ethical practices. Our vegan leather and water-resistant insulation lining are certified recycled by the Global Recycled Standard, reflecting our dedication to reducing our environmental footprint.
    Our values are at the heart of everything we do. We strive to create products that are aspirational, innovative, purposeful, reliable, and responsible. Each tote is a testament to our commitment to quality and our desire to help you live a more organised, refined, and sustainable life.
    Thank you for being a part of our journey.